What is always required and almost always underdeveloped in young companies is brand awareness and performance marketing. Alongside roadshow support and management consulting, often little or no resource or budget is afforded to this and once a product is ready for sale or distribution, the company has no plan for distribution.
“Your business needs to be heard against the background noise that threatens to silence your efforts. To be seen, understood and respected is much more than producing a quality product or service. In today’s complex, digital environment, getting your messages and positioning right are key tasks for any business with an eye on commercial success.” – Simon Hylson-Smith, Paragon CEO
By providing custom packages of strategic positioning and messaging, media and analyst relations, ‘thought leadership’, marketing content and other communications services, Paragon will seek to deliver results that position financial services and financial technology companies for success.
Built around the concept of ‘3 R’s’, Paragon helps institutional clients move along the journey from Recognition to Relevance and ultimately Respect. By delivering strategies and actions that support these goals, they ensure that communications objections are tied tightly to the business goals.
Formed in 2012, Paragon have offices in New York and London, supporting more than 20 global institutional clients.